Oman Arab Bank Launches “Elite” Priority Banking
Muscat: February 2016: Oman Arab Bank (OAB) has introduced ‘Elite’ banking for high net worth individuals. The service is tailor-made for the bank’s priority customers and packages a host of specially designed products and services. Central to Elite banking proposition is a dedicated relationship manager for every customer and a superior banking experience delivered through specialized Elite centers. OAB marked the launch of ‘Elite’ banking by inaugurating the first Elite Center in its Head Office branch in Ghubra. The center is first of many planned to open across the Sultanate strengthening the value proposition for OAB customers. The inauguration ceremony was held under the auspices of the Bank’s board members Mr. Hani Al Zubair and Mr. Imad Sultan along with Mr. Amin Al-Husseini, CEO Oman Arab Bank.
OAB already has an established high net worth customer base. The Elite proposition primarily attempts to recognize this existing base by offering priority banking and at the same time invites new customers to experience the difference. Speaking on the occasion, Mr. Amin Al Husseini, CEO of OAB said, “The launch of ‘Elite’ banking complements our strategy to build stronger banking relationships with prominent individuals in the country and providing them with best in class service. We already have many such customers in the bank and we firmly believe that we will set a new benchmark for priority banking services with ‘Elite’. Oman Arab Bank is committed to reciprocating the trust and confidence bestowed by the bank’s high net worth customers in the bank over the years.”
Elite banking proposition is centered on three pillars, which are Elite Services, Elite Benefits and Elite Wealth Management. Elite Services include a dedicated relationship manager, premium service centers, preferential service in the branches, and 24hour call center support. Under benefits, the customers receive a Free for life Elite Infinite Credit card with unlimited complimentary lounge access to over 500 international airports, personal concierge services, and much more. Finally, Elite Wealth Management focuses on providing financial planning and investment services to its customers.
Elite membership is reserved exclusively for customers who fulfil an eligibility criteria decided by OAB. All new customers receive an exclusive welcome kit along with a branded debit card and cheque book. Many banking service charges are discounted, while there are preferential rates available for both deposits and loans. The customers also get a free mobile application for merchant discounts including holiday destinations.
Marking the celebration, Hanaa Al Hinai, AGM Head of Wealth Management, Liabilities and Bancassurance said: “The personalized banking platform of Elite aligns a strong value proposition with the needs of high-end customers, and provides a distinguished and specialized banking experience. Elite customers are served by qualified relationship managers who are highly trained to deliver the right solutions to its customers. They will also be the single point of contact for all the customer’s banking requirements to ensure priority transactions processing and timely resolution for all queries.”
One of the many highlights of the Elite value proposition is that the Elite banking customers can also participate in exclusive Elite prize draws via the Bank’s Hassad savings account. The exclusive prize draws for Elite customers include a half-yearly draw of RO 100,000 for 1 winner in June and another end of year draw of RO100,000 prize in December. The exclusive Elite prize draws will be in addition to their participation in all Hassad scheme prize draws which include a monthly regional winner of RO40,000.
Oman Arab Bank is a leading bank in the Sultanate of Oman and it proudly operates in 65 branches and offices, more than 123 ATMs and deposit machines across the Sultanate. The bank offers a wide range of banking products and services to its valued customers through Retail, Corporate, and Investment Banking operations.
